
5 Bed | 4 Bath | 2,156 Sq Ft
Phillip was moving to Florida and needed to sell his property in Los Angeles. The first agent he enlisted (offline) couldn't sell the property for months! So Phillip turned to TrueParity, found an eXp real estate agent, and sold the property immediately.
Summary of listing terms:
- Total commission paid for both buyer's agent and seller's agent was 2.5% of the final sale price.
- The agent gave Phillip a $6,000 cash bonus in order win his listing.
- The buyer paid title and escrow fees.
The compound savings of these three things yielded an estimated additional profit of $95,000 for Phillip compared to selling the traditional way.
Sold $1,000,000 | 9/7/2022 | Cost to sell 2.44%
"Excellent agent, very knowledgeable, proactive, VERY responsive, always answers the phone and responds right away. I couldn't ask for a better agent, I highly recommend him to anyone who needs an expert in the West LA area. Thank you!"
- Phillip Ellis

How Phillip Found his Real Estate Agent
A handful of standout proposals were submitted by top local agents. Each proposal detailed the listing price, commission terms, as well as the selling and marketing strategy for the property. Phillip was easily able to compare every point and accept his favorite proposal through the TrueParity platform.
Phillip picked the eXp agent because he had a more competitive commission structure and seemed like a better fit for his property sale.
Cash Bonus
Something completely unique to TrueParity is our optional cash bonus.
In every real estate sale there are two notable assets: 1) the property and 2) the listing agreement. At TrueParity, we believe the second asset has long been undervalued. So we created the option of a cash bonus to enable homeowners to auction *the right to sell their property* and therefore treat their listing as a valuable commodity.
Whenever a real estate agent submits a proposal to list a home through our platform, they have the option of including a cash bonus. Should the owner accept the proposal, they keep that cash bonus amount, no matter if the home sells.
This cash bonus option allows agents to put "skin in the game" with their listing proposals and demonstrate to homeowners exactly how confident they are they will sell a property quickly, at a great price.

In Conclusion
TrueParity offers a variety of commission structures to support every type of seller. Whether you want a standard commission, flat rate, cash bonus, or any combination -- TrueParity can help you find the right terms to sell your house.