A native of Bordeaux, France, Florence Ropelewski settled in Napa County in 2007 and now considers the Bay Area her adopted home. Florence’s innate enthusiasm for the Real Estate industry, her unfaltering work ethic and savvy marketing expertise, make her the ideal Realtor® and client advocate. Florence has established a stellar reputation and strong network in the Napa Valley. She brings fresh enthusiasm and a clear vision to each client, alongside an award-winning skill set of pricing expertise, digital marketing talent and strong negotiation skills.As a highly knowledgeable selling agent, she enjoys working with buyers at all experience levels—from first time homebuyers to seasoned investors. She is a patient, trustworthy advisor and clear communicator who takes the time to explain prevailing market conditions and the buying process. Always with her clients’ best interest at heart, Florence will seek out off-market opportunities and pocket listings, in addition to listings that are available through online portals. Her detailed and thorough showings combined with her strong negotiation skills translate into securing the best/lowest price for her buyers. Once an offer is accepted, she guides her clients through the closing process, but Florence’s commitment doesn’t end there. She continues to offer her support and assistance should her clients choose to undertake a home renovation project by enthusiastically facilitating relationships between her buyers and her connections in the construction and design world.As a listing agent, Florence brings a distinctive and innovative skillset with her expert branding capabilities. She uses her own creative “home branding” strategy to capture the uniqueness of a home, and ultimately to earn her clients the maximum return on investment. Her customized three-step branding process involves the presentation, storytelling and advertising of a home. Florence combines traditional marketing tactics with new, innovative technologies to present each home in its best light and to tell a story that captures the imagination of the audience. She then leverages her keen advertising abilities to market the home on a variety of digital and social media platforms. Florence has a clear understanding of both the science and art of pricing a home, and she has a proven track record for bringing her clients multiple offers, often over asking price.Florence is well versed in the latest real estate statutes and regulations, is committed to continued education, and is actively involved in local realtor associations in order to maintain a keen understanding of the market. Florence is a member of several professional organizations including: National Association of Realtors (N.A.R.), California Association of Realtors (C.A.R.), NorthBay Association of Realtors (Napa Chapter) and BAREIS, our local MLS. She holds the First Time Buyer Specialist certification by C.A.R., as well as the Pricing Strategy Advisor, Short Sales and Foreclosure Resource, and Real Estate Investing certifications by the N.A.R.Before becoming a Real Estate Agent, Florence worked as a Sr. Marketing Manager for several large, family-owned wineries where she managed multi-million-dollar budgets, developed global strategic brand plans, and launched multiple top-ranking wine brands. She has a Master of Science in Strategic Marketing that she received with highest honors from INSEEC, a prestigious international business school in Bordeaux. She is married to Richard Ropelewski, a corporate pilot, and they have two young sons, Adam and Matias. Florence and Richard believe in giving back to their community through volunteering. Richard volunteers at the Veterans’ Home in Yountville, and Florence volunteers at The Table at First Presbyterian Church and with Napa Moms.