TrueParity is a platform for 1) homeowners that are interested in selling their property and 2) real estate agents that want to represent their listing.

TrueParity is always 100% free for homeowners. TrueParity is also free for newly approved agents. Once agents win their first listing, or after 30 days (whichever happens first), they must upgrade their subscription to a paid tier to continue to use our platform. Also, whenever a home is successfully sold through a TrueParity connection, we take a small percentage of the listing agent’s earnings.

Each proposal includes the agent’s relevant information and the key terms for your home sale. Agents will modify predetermined items such as commission structure, listing period, listing price, and marketing budget. Agents also have the option to include a “cash bonus” in a proposal. The proposal may also contain messages from the agent regarding recommendations for property upgrades, their marketing strategy to find a buyer, as well as a personalized introduction.

Agents love us because we bring potential listings right to their fingertips. TrueParity significantly reduces all the time and money they spend finding listings and empowers them to do what they do best: sell homes. Additionally, our objective proposal templates and cash bonus system allows the best agents to truly shine by competing with real-world data.

No. Only agents that have been verified by the TrueParity team will be allowed to use the platform. This level of due diligence ensures that homeowners will only receive proposals from experienced, top-producing agents. If this sounds like you, then we encourage you to apply for a TrueParity agent account!