A number of reasons. First, every agent on TrueParity is of the highest caliber with years of experience, high transaction volume, and marquee successes. If your friend/family member is not at that level, you are already at a disadvantage. Even if your friend/family member is accomplished, there’s still no guarantee they are the best agent for YOUR home. Your home and your needs will never be 100% the same as another seller. So the best agent for someone else may not be the best agent for you – especially if they aren’t an expert in your local market. An objective comparison of delivery terms is the only way to properly evaluate agent fit. Also, bringing personal referrals into stressful transactions can place an unwelcome strain on your relationships. And finally, let’s face it. The odds that the perfect listing agent for your home is someone you already know are slim; we want to help leverage the odds in your favor!