A Win for Agents
Quicker & easier access to many more quality listings
Earn more per sale; reduce your lead-prospecting spend
Highlight your industry insight and local expertise
TrueParity in 90 Seconds
Why Real Estate Agents Love TrueParity
Why Agents Love TrueParity
TrueParity is a complete game changer for me! The platform brings the listings to me so I don’t have to spend time and money marketing and farming. I can use that time to do what I love, which is sell houses.
Sandro Dazzan
The Agency
Malibu, CA 90265
Verified Agent
I love TrueParity because it quantifies everything that we've done with a really clear format. One of the most interesting features to me is the optional cash bonus. We can really demonstrate to our sellers that we have confidence that we're able to close this sale for them and we know it.
Asha Gabriel
Daftarian Group
Newport Beach, CA 92625
Verified Agent
For a seller, you want to be working with top agents who have all the means to make a new listing shine from the very beginning. Technology doesn't sell real estate; real estate agents sell real estate, and TrueParity empowers top agents to do just that.
Jennifer Caras
Vista Sotheby's
Manhattan Beach, CA 90266
Verified Agent
New listings are key. Fred Sands, who was a legend in the business, always said that you have to list to last in real estate. A key to any successful agent is having active listings and TrueParity solves that by bringing listings directly to me.
Sandro Dazzan
The Agency
Malibu, CA 90265
Verified Agent
What's nice about TrueParity is that it does so much of the screening for you; you're automatically put in touch with the top agents in those areas... New listings are very important to my business — everyone loves a new listing, especially buyers!
Jennifer Caras
Vista Sotheby's
Manhattan Beach, CA 90266
Verified Agent
When I get a notification from TrueParity that we got a new listing, I'm absolutely fired up. We rally the troops, get my whole team involved, and we're off to the races.
Sandro Dazzan
The Agency
Malibu, CA 90265
Verified Agent
TrueParity is a complete game changer for me! The platform brings the listings to me so I don’t have to spend time and money marketing and farming. I can use that time to do what I love, which is sell houses.
Sandro Dazzan
The Agency
Malibu, CA 90265
Verified Agent
I love TrueParity because it quantifies everything that we've done with a really clear format. One of the most interesting features to me is the optional cash bonus. We can really demonstrate to our sellers that we have confidence that we're able to close this sale for them and we know it.
Asha Gabriel
Daftarian Group
Newport Beach, CA 92625
Verified Agent
For a seller, you want to be working with top agents who have all the means to make a new listing shine from the very beginning. Technology doesn't sell real estate; real estate agents sell real estate, and TrueParity empowers top agents to do just that.
Jennifer Caras
Vista Sotheby's
Manhattan Beach, CA 90266
Verified Agent
I have found TrueParity to be one of the most efficient and cost effective marketing avenues. We have had an excellent experience with the service and look forward to doing continued business.
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Michael Parker
KellerWilliams
Manhattan Beach, CA 90266
Verified Agent
What's nice about TrueParity is that it does so much of the screening for you; you're automatically put in touch with the top agents in those areas... New listings are very important to my business — everyone loves a new listing, especially buyers!
Jennifer Caras
Vista Sotheby's
Manhattan Beach, CA 90266
Verified Agent
When I get a notification from TrueParity that we got a new listing, I'm absolutely fired up. We rally the troops, get my whole team involved, and we're off to the races.
Sandro Dazzan
The Agency
Malibu, CA 90265
Verified Agent
How TrueParity Works
Step OneSign up for TrueParity access
- Fill out brief application
- Select the plan that’s right for you
- Get verified by our team
Step TwoBrowse listings
- Receive alerts when new homes are posted
- Review property details & send proposals
- Offer a cash bonus to help win listings
Step ThreeWin listings
- Meet owners & tour properties
- Finalize details
- Sign listing agreements
Step FourSell homes as agreed upon
- No surprises, just success
- Everyone wins together
- Quality services improves your reputation score
Agent FAQ
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TrueParity is a platform for 1) homeowners that are interested in selling their property and 2) real estate agents that want to represent their listing.
No. We are a platform that works with the best agents from different brokerages.
Agents love us because we bring potential listings right to their fingertips. TrueParity significantly reduces all the time and money they spend finding listings and empowers them to do what they do best: sell homes. Additionally, our objective proposal templates and cash bonus system allows the best agents to truly shine by competing with real-world data.
No. Only agents that have been verified by the TrueParity team will be allowed to use the platform. This level of due diligence ensures that homeowners will only receive proposals from experienced, top-producing agents. If this sounds like you, then we encourage you to apply for a TrueParity agent account!
All homeowners are given premium (and free) accommodation – there are no tiers for sellers! TrueParity is also free for newly approved agents. Once agents win their first listing, they must upgrade their subscription to a paid tier to continue to use our platform.
