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TrueParity Agent Pricing

How Do Agents Pay TrueParity for Leads?

Representing home sellers:
At TrueParity, we offer agents a choice between two payment options.

OPTION A: Upfront Payment
In this option, the agent pays TrueParity a fee for the lead immediately after a listing agreement is signed with the homeowner.

OPTION B: Deferred Payment
In this option, the agent pays TrueParity a fee for the lead when they successfully sell a listing won on TrueParity (triggered by the closing date).

Important:

Lead fees are always paid by the agent, outside of escrow.
Lead fees scale by tiers, determined by the listing price of the home.
If an agent represents both sides of the deal (buyer and seller) they must pay lead fees for both sides

Representing home buyers:
If the Lead provided is a buyer, rather than a seller, then the agent does not have the option of an Upfront Payment. That agent must pay TrueParity a fee for the lead when they successfully complete the purchase of real estate on behalf of a client introduced to them via TrueParity.

Important:

Lead fees are always paid by the agent, outside of escrow.
Lead fees scale by tiers, determined by the sale price of the home.
If an agent represents both sides of the deal (buyer and seller) they must pay lead fees for both sides

Lead Fees

Agents representing the seller can choose to pay a lower amount upfront (after signing a listing agreement) OR a higher amount if deferred (after closing date).

Agents representing the buyer do NOT have the option of upfront payment. They must pay the deferred/delayed amount, after the property transaction has closed.

Premium Agent Tiers
Eligible agents may choose to upgrade to one of TrueParity's premium tiers, GROWTH or PRO. These tiers provide additional features to help agents win more leads, get premium concierge service from our team, and receive discounted rates on lead fees. The discounted rates on lead fees are displayed above.

Important:

While an agent's specific compensation may vary, per their negotiated terms with a client, the below figures are exact amounts owed to TrueParity for successful leads.

Basic
Growth
Pro

Basic Tier Lead Fees

Home Price Range
Upfront Payment
Delayed Payment
$100,000 - $199,999
$687
$1,375
$200,000 - $299,999
$1,031
$2,062
$300,000 - $399,999
$1,375
$2,750
$400,000 - $499,999
$1,719
$3,437
$500,000 - $599,999
$2,062
$4,125
$600,000 - $699,999
$2,406
$4,812
$700,000 - $799,999
$2,750
$5,500
$800,000 - $899,999
$3,094
$6,187
$900,000 - $999,999
$3,437
$6,875
$1,000,000 - $1,099,999
$3,781
$7,562
$1,100,000 - $1,199,999
$4,125
$8,250
$1,200,000 - $1,299,999
$4,469
$8,937
$1,300,000 - $1,399,999
$4,812
$9,625
$1,400,000 - $1,499,999
$5,156
$10,312
$1,500,000 - $1,599,999
$5,500
$11,000
$1,600,000 - $1,699,999
$5,844
$11,687
$1,700,000 - $1,799,999
$6,187
$12,375
$1,800,000 - $1,899,999
$6,531
$13,062
$1,900,000 - $1,999,999
$6,875
$13,750
$2,000,000 - $2,099,999
$7,219
$14,437
$2,100,000 - $2,199,999
$7,562
$15,125
$2,200,000 - $2,299,999
$7,906
$15,812
$2,300,000 - $2,399,999
$8,250
$16,500
$2,400,000 - $2,499,999
$8,594
$17,187
$2,500,000 - $2,599,999
$8,937
$17,875
$2,600,000 - $2,699,999
$9,281
$18,562
$2,700,000 - $2,799,999
$9,625
$19,250
$2,800,000 - $2,899,999
$9,969
$19,937
$2,900,000 - $2,999,999
$10,312
$20,625
$3,000,000 - $3,099,999
$10,656
$21,312
$3,100,000 - $3,199,999
$11,000
$22,000
$3,200,000 - $3,299,999
$11,344
$22,687
$3,300,000 - $3,399,999
$11,687
$23,375
$3,400,000 - $3,499,999
$12,031
$24,062
$3,500,000 - $3,599,999
$12,375
$24,750
$3,600,000 - $3,699,999
$12,719
$25,437
$3,700,000 - $3,799,999
$13,062
$26,125
$3,800,000 - $3,899,999
$13,406
$26,812
$3,900,000 - $3,999,999
$13,750
$27,500
$4,000,000 - $4,099,999
$14,094
$28,187
$4,100,000 - $4,199,999
$14,437
$28,875
$4,200,000 - $4,299,999
$14,781
$29,562
$4,300,000 - $4,399,999
$15,125
$30,250
$4,400,000 - $4,499,999
$15,469
$30,937
$4,500,000 - $4,599,999
$15,812
$31,625
$4,600,000 - $4,699,999
$16,156
$32,312
$4,700,000 - $4,799,999
$16,500
$33,000
$4,800,000 - $4,899,999
$16,844
$33,687
$4,900,000 - $4,999,999
$17,187
$34,375
$5,000,000 - $5,099,999
$17,531
$35,062
$5,100,000 - $5,199,999
$17,875
$35,750
$5,200,000 - $5,299,999
$18,219
$36,437
$5,300,000 - $5,399,999
$18,562
$37,125
$5,400,000 - $5,499,999
$18,906
$37,812
$5,500,000 - $5,599,999
$19,250
$38,500
$5,600,000 - $5,699,999
$19,594
$39,187
$5,700,000 - $5,799,999
$19,937
$39,875
$5,800,000 - $5,899,999
$20,281
$40,562
$5,900,000 - $5,999,999
$20,625
$41,250
$6,000,000 - $6,099,999
$20,969
$41,937
$6,100,000 - $6,199,999
$21,312
$42,625
$6,200,000 - $6,299,999
$21,656
$43,312
$6,300,000 - $6,399,999
$22,000
$44,000
$6,400,000 - $6,499,999
$22,344
$44,687
$6,500,000 - $6,599,999
$22,687
$45,375
$6,600,000 - $6,699,999
$23,031
$46,062
$6,700,000 - $6,799,999
$23,375
$46,750
$6,800,000 - $6,899,999
$23,719
$47,437
$6,900,000 - $6,999,999
$24,062
$48,125
$7,000,000 - $7,099,999
$24,406
$48,812
$7,100,000 - $7,199,999
$24,750
$49,500
$7,200,000 - $7,299,999
$25,094
$50,187
$7,300,000 - $7,399,999
$25,437
$50,875
$7,400,000 - $7,499,999
$25,781
$51,562
$7,500,000 - $7,599,999
$26,125
$52,250
$7,600,000 - $7,699,999
$26,469
$52,937
$7,700,000 - $7,799,999
$26,812
$53,625
$7,800,000 - $7,899,999
$27,156
$54,312
$7,900,000 - $7,999,999
$27,500
$55,000
$8,000,000 - $8,099,999
$27,844
$55,687
$8,100,000 - $8,199,999
$28,187
$56,375
$8,200,000 - $8,299,999
$28,531
$57,062
$8,300,000 - $8,399,999
$28,875
$57,750
$8,400,000 - $8,499,999
$29,219
$58,437
$8,500,000 - $8,599,999
$29,562
$59,125
$8,600,000 - $8,699,999
$29,906
$59,812
$8,700,000 - $8,799,999
$30,250
$60,500
$8,800,000 - $8,899,999
$30,594
$61,187
$8,900,000 - $8,999,999
$30,937
$61,875
$9,000,000 - $9,099,999
$31,281
$62,562
$9,100,000 - $9,199,999
$31,625
$63,250
$9,200,000 - $9,299,999
$31,969
$63,937
$9,300,000 - $9,399,999
$32,312
$64,625
$9,400,000 - $9,499,999
$32,656
$65,312
$9,500,000 - $9,599,999
$33,000
$66,000
$9,600,000 - $9,699,999
$33,344
$66,687
$9,700,000 - $9,799,999
$33,687
$67,375
$9,800,000 - $9,899,999
$34,031
$68,062
$9,900,000 - $9,999,999
$34,375
$68,750
$10,000,000 - $10,099,999
$34,719
$69,437

Growth Tier Lead Fees

Home Price Range
Upfront Payment
Delayed Payment
$100,000 - $199,999
$550
$1,100
$200,000 - $299,999
$825
$1,650
$300,000 - $399,999
$1,100
$2,200
$400,000 - $499,999
$1,375
$2,750
$500,000 - $599,999
$1,650
$3,300
$600,000 - $699,999
$1,925
$3,850
$700,000 - $799,999
$2,200
$4,400
$800,000 - $899,999
$2,475
$4,950
$900,000 - $999,999
$2,750
$5,500
$1,000,000 - $1,099,999
$3,025
$6,050
$1,100,000 - $1,199,999
$3,300
$6,600
$1,200,000 - $1,299,999
$3,575
$7,150
$1,300,000 - $1,399,999
$3,850
$7,700
$1,400,000 - $1,499,999
$4,125
$8,250
$1,500,000 - $1,599,999
$4,400
$8,800
$1,600,000 - $1,699,999
$4,675
$9,350
$1,700,000 - $1,799,999
$4,950
$9,900
$1,800,000 - $1,899,999
$5,225
$10,450
$1,900,000 - $1,999,999
$5,500
$11,000
$2,000,000 - $2,099,999
$5,775
$11,550
$2,100,000 - $2,199,999
$6,050
$12,100
$2,200,000 - $2,299,999
$6,325
$12,650
$2,300,000 - $2,399,999
$6,600
$13,200
$2,400,000 - $2,499,999
$6,875
$13,750
$2,500,000 - $2,599,999
$7,150
$14,300
$2,600,000 - $2,699,999
$7,425
$14,850
$2,700,000 - $2,799,999
$7,700
$15,400
$2,800,000 - $2,899,999
$7,975
$15,950
$2,900,000 - $2,999,999
$8,250
$16,500
$3,000,000 - $3,099,999
$8,525
$17,050
$3,100,000 - $3,199,999
$8,800
$17,600
$3,200,000 - $3,299,999
$9,075
$18,150
$3,300,000 - $3,399,999
$9,350
$18,700
$3,400,000 - $3,499,999
$9,625
$19,250
$3,500,000 - $3,599,999
$9,900
$19,800
$3,600,000 - $3,699,999
$10,175
$20,350
$3,700,000 - $3,799,999
$10,450
$20,900
$3,800,000 - $3,899,999
$10,725
$21,450
$3,900,000 - $3,999,999
$11,000
$22,000
$4,000,000 - $4,099,999
$11,275
$22,550
$4,100,000 - $4,199,999
$11,550
$23,100
$4,200,000 - $4,299,999
$11,825
$23,650
$4,300,000 - $4,399,999
$12,100
$24,200
$4,400,000 - $4,499,999
$12,375
$24,750
$4,500,000 - $4,599,999
$12,650
$25,300
$4,600,000 - $4,699,999
$12,925
$25,850
$4,700,000 - $4,799,999
$13,200
$26,400
$4,800,000 - $4,899,999
$13,475
$26,950
$4,900,000 - $4,999,999
$13,750
$27,500
$5,000,000 - $5,099,999
$14,025
$28,050
$5,100,000 - $5,199,999
$14,300
$28,600
$5,200,000 - $5,299,999
$14,575
$29,150
$5,300,000 - $5,399,999
$14,850
$29,700
$5,400,000 - $5,499,999
$15,125
$30,250
$5,500,000 - $5,599,999
$15,400
$30,800
$5,600,000 - $5,699,999
$15,675
$31,350
$5,700,000 - $5,799,999
$15,950
$31,900
$5,800,000 - $5,899,999
$16,225
$32,450
$5,900,000 - $5,999,999
$16,500
$33,000
$6,000,000 - $6,099,999
$16,775
$33,550
$6,100,000 - $6,199,999
$17,050
$34,100
$6,200,000 - $6,299,999
$17,325
$34,650
$6,300,000 - $6,399,999
$17,600
$35,200
$6,400,000 - $6,499,999
$17,875
$35,750
$6,500,000 - $6,599,999
$18,150
$36,300
$6,600,000 - $6,699,999
$18,425
$36,850
$6,700,000 - $6,799,999
$18,700
$37,400
$6,800,000 - $6,899,999
$18,975
$37,950
$6,900,000 - $6,999,999
$19,250
$38,500
$7,000,000 - $7,099,999
$19,525
$39,050
$7,100,000 - $7,199,999
$19,800
$39,600
$7,200,000 - $7,299,999
$20,075
$40,150
$7,300,000 - $7,399,999
$20,350
$40,700
$7,400,000 - $7,499,999
$20,625
$41,250
$7,500,000 - $7,599,999
$20,900
$41,800
$7,600,000 - $7,699,999
$21,175
$42,350
$7,700,000 - $7,799,999
$21,450
$42,900
$7,800,000 - $7,899,999
$21,725
$43,450
$7,900,000 - $7,999,999
$22,000
$44,000
$8,000,000 - $8,099,999
$22,275
$44,550
$8,100,000 - $8,199,999
$22,550
$45,100
$8,200,000 - $8,299,999
$22,825
$45,650
$8,300,000 - $8,399,999
$23,100
$46,200
$8,400,000 - $8,499,999
$23,375
$46,750
$8,500,000 - $8,599,999
$23,650
$47,300
$8,600,000 - $8,699,999
$23,925
$47,850
$8,700,000 - $8,799,999
$24,200
$48,400
$8,800,000 - $8,899,999
$24,475
$48,950
$8,900,000 - $8,999,999
$24,750
$49,500
$9,000,000 - $9,099,999
$25,025
$50,050
$9,100,000 - $9,199,999
$25,300
$50,600
$9,200,000 - $9,299,999
$25,575
$51,150
$9,300,000 - $9,399,999
$25,850
$51,700
$9,400,000 - $9,499,999
$26,125
$52,250
$9,500,000 - $9,599,999
$26,400
$52,800
$9,600,000 - $9,699,999
$26,675
$53,350
$9,700,000 - $9,799,999
$26,950
$53,900
$9,800,000 - $9,899,999
$27,225
$54,450
$9,900,000 - $9,999,999
$27,500
$55,000
$10,000,000 - $10,099,999
$27,775
$55,550

Pro Tier Lead Fees

Home Price Range
Upfront Payment
Delayed Payment
$100,000 - $199,999
$412
$825
$200,000 - $299,999
$619
$1,237
$300,000 - $399,999
$825
$1,650
$400,000 - $499,999
$1,031
$2,062
$500,000 - $599,999
$1,237
$2,475
$600,000 - $699,999
$1,444
$2,887
$700,000 - $799,999
$1,650
$3,300
$800,000 - $899,999
$1,856
$3,712
$900,000 - $999,999
$2,062
$4,125
$1,000,000 - $1,099,999
$2,269
$4,537
$1,100,000 - $1,199,999
$2,475
$4,950
$1,200,000 - $1,299,999
$2,681
$5,362
$1,300,000 - $1,399,999
$2,887
$5,775
$1,400,000 - $1,499,999
$3,094
$6,187
$1,500,000 - $1,599,999
$3,300
$6,600
$1,600,000 - $1,699,999
$3,506
$7,012
$1,700,000 - $1,799,999
$3,712
$7,425
$1,800,000 - $1,899,999
$3,919
$7,837
$1,900,000 - $1,999,999
$4,125
$8,250
$2,000,000 - $2,099,999
$4,331
$8,662
$2,100,000 - $2,199,999
$4,537
$9,075
$2,200,000 - $2,299,999
$4,744
$9,487
$2,300,000 - $2,399,999
$4,950
$9,900
$2,400,000 - $2,499,999
$5,156
$10,312
$2,500,000 - $2,599,999
$5,362
$10,725
$2,600,000 - $2,699,999
$5,569
$11,137
$2,700,000 - $2,799,999
$5,775
$11,550
$2,800,000 - $2,899,999
$5,981
$11,962
$2,900,000 - $2,999,999
$6,187
$12,375
$3,000,000 - $3,099,999
$6,394
$12,787
$3,100,000 - $3,199,999
$6,600
$13,200
$3,200,000 - $3,299,999
$6,806
$13,612
$3,300,000 - $3,399,999
$7,012
$14,025
$3,400,000 - $3,499,999
$7,219
$14,437
$3,500,000 - $3,599,999
$7,425
$14,850
$3,600,000 - $3,699,999
$7,631
$15,262
$3,700,000 - $3,799,999
$7,837
$15,675
$3,800,000 - $3,899,999
$8,044
$16,087
$3,900,000 - $3,999,999
$8,250
$16,500
$4,000,000 - $4,099,999
$8,456
$16,912
$4,100,000 - $4,199,999
$8,662
$17,325
$4,200,000 - $4,299,999
$8,869
$17,737
$4,300,000 - $4,399,999
$9,075
$18,150
$4,400,000 - $4,499,999
$9,281
$18,562
$4,500,000 - $4,599,999
$9,487
$18,975
$4,600,000 - $4,699,999
$9,694
$19,387
$4,700,000 - $4,799,999
$9,900
$19,800
$4,800,000 - $4,899,999
$10,106
$20,212
$4,900,000 - $4,999,999
$10,312
$20,625
$5,000,000 - $5,099,999
$10,519
$21,037
$5,100,000 - $5,199,999
$10,725
$21,450
$5,200,000 - $5,299,999
$10,931
$21,862
$5,300,000 - $5,399,999
$11,137
$22,275
$5,400,000 - $5,499,999
$11,344
$22,687
$5,500,000 - $5,599,999
$11,550
$23,100
$5,600,000 - $5,699,999
$11,756
$23,512
$5,700,000 - $5,799,999
$11,962
$23,925
$5,800,000 - $5,899,999
$12,169
$24,337
$5,900,000 - $5,999,999
$12,375
$24,750
$6,000,000 - $6,099,999
$12,581
$25,162
$6,100,000 - $6,199,999
$12,787
$25,575
$6,200,000 - $6,299,999
$12,994
$25,987
$6,300,000 - $6,399,999
$13,200
$26,400
$6,400,000 - $6,499,999
$13,406
$26,812
$6,500,000 - $6,599,999
$13,612
$27,225
$6,600,000 - $6,699,999
$13,819
$27,637
$6,700,000 - $6,799,999
$14,025
$28,050
$6,800,000 - $6,899,999
$14,231
$28,462
$6,900,000 - $6,999,999
$14,437
$28,875
$7,000,000 - $7,099,999
$14,644
$29,287
$7,100,000 - $7,199,999
$14,850
$29,700
$7,200,000 - $7,299,999
$15,056
$30,112
$7,300,000 - $7,399,999
$15,262
$30,525
$7,400,000 - $7,499,999
$15,469
$30,937
$7,500,000 - $7,599,999
$15,675
$31,350
$7,600,000 - $7,699,999
$15,881
$31,762
$7,700,000 - $7,799,999
$16,087
$32,175
$7,800,000 - $7,899,999
$16,294
$32,587
$7,900,000 - $7,999,999
$16,500
$33,000
$8,000,000 - $8,099,999
$16,706
$33,412
$8,100,000 - $8,199,999
$16,912
$33,825
$8,200,000 - $8,299,999
$17,119
$34,237
$8,300,000 - $8,399,999
$17,325
$34,650
$8,400,000 - $8,499,999
$17,531
$35,062
$8,500,000 - $8,599,999
$17,737
$35,475
$8,600,000 - $8,699,999
$17,944
$35,887
$8,700,000 - $8,799,999
$18,150
$36,300
$8,800,000 - $8,899,999
$18,356
$36,712
$8,900,000 - $8,999,999
$18,562
$37,125
$9,000,000 - $9,099,999
$18,769
$37,537
$9,100,000 - $9,199,999
$18,975
$37,950
$9,200,000 - $9,299,999
$19,181
$38,362
$9,300,000 - $9,399,999
$19,387
$38,775
$9,400,000 - $9,499,999
$19,594
$39,187
$9,500,000 - $9,599,999
$19,800
$39,600
$9,600,000 - $9,699,999
$20,006
$40,012
$9,700,000 - $9,799,999
$20,212
$40,425
$9,800,000 - $9,899,999
$20,419
$40,837
$9,900,000 - $9,999,999
$20,625
$41,250
$10,000,000 - $10,099,999
$20,831
$41,662

Premium Agent Tier Pricing
To inquire about eligibility and pricing for TrueParity's premium tiers, please contact TrueParity.