Real Estate Agents

TrueParity Agent Pricing

How Do Agents Pay TrueParity for Leads?

At TrueParity, we offer agents a choice between two payment options.

‍OPTION A - Upfront Payment
‍In this option, the agent pays TrueParity a fee for the lead immediately after a listing agreement is signed with the homeowner.
‍
OR

‍OPTION B - Deferred Payment
‍In this option, the agent pays TrueParity a fee for the lead when they successfully sell a listing won on TrueParity (triggered by the closing date).

‍IMPORTANT:
Lead fees are always paid by the agent, outside of escrow.
Lead fees scale by tiers, determined by the listing price of the home.

Lead Pricing Tiers

Agents can choose to pay a lower amount upfront (after signing a listing agreement) OR a higher amount if deferred (after closing date).

Home Price Range

Upfront Payment

Delayed Payment

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

$1,100,000

$1,200,000

$1,300,000

$1,400,000

$1,500,000

$1,600,000

$1,700,000

$1,800,000

$1,900,000

$2,000,000

$2,100,000

$2,200,000

$2,300,000

$2,400,000

$2,500,000

$2,600,000

$2,700,000

$2,800,000

$2,900,000

$3,000,000

$3,100,000

$3,200,000

$3,300,000

$3,400,000

$3,500,000

$3,600,000

$3,700,000

$3,800,000

$3,900,000

$4,000,000

$4,100,000

$4,200,000

$4,300,000

$4,400,000

$4,500,000

$4,600,000

$4,700,000

$4,800,000

$4,900,000

$5,000,000

$5,100,000

$5,200,000

$5,300,000

$5,400,000

$5,500,000

$5,600,000

$5,700,000

$5,800,000

$5,900,000

$6,000,000

$6,100,000

$6,200,000

$6,300,000

$6,400,000

$6,500,000

$6,600,000

$6,700,000

$6,800,000

$6,900,000

$7,000,000

$7,100,000

$7,200,000

$7,300,000

$7,400,000

$7,500,000

$7,600,000

$7,700,000

$7,800,000

$7,900,000

$8,000,000

$8,100,000

$8,200,000

$8,300,000

$8,400,000

$8,500,000

$8,600,000

$8,700,000

$8,800,000

$8,900,000

$9,000,000

$9,100,000

$9,200,000

$9,300,000

$9,400,000

$9,500,000

$9,600,000

$9,700,000

$9,800,000

$9,900,000

$10,000,000

$199,999

$299,999

$399,999

$499,999

$599,999

$699,999

$799,999

$899,999

$999,999

$1,099,999

$1,199,999

$1,299,999

$1,399,999

$1,499,999

$1,599,999

$1,699,999

$1,799,999

$1,899,999

$1,999,999

$2,099,999

$2,199,999

$2,299,999

$2,399,999

$2,499,999

$2,599,999

$2,699,999

$2,799,999

$2,899,999

$2,999,999

$3,099,999

$3,199,999

$3,299,999

$3,399,999

$3,499,999

$3,599,999

$3,699,999

$3,799,999

$3,899,999

$3,999,999

$4,099,999

$4,199,999

$4,299,999

$4,399,999

$4,499,999

$4,599,999

$4,699,999

$4,799,999

$4,899,999

$4,999,999

$5,099,999

$5,199,999

$5,299,999

$5,399,999

$5,499,999

$5,599,999

$5,699,999

$5,799,999

$5,899,999

$5,999,999

$6,099,999

$6,199,999

$6,299,999

$6,399,999

$6,499,999

$6,599,999

$6,699,999

$6,799,999

$6,899,999

$6,999,999

$7,099,999

$7,199,999

$7,299,999

$7,399,999

$7,499,999

$7,599,999

$7,699,999

$7,799,999

$7,899,999

$7,999,999

$8,099,999

$8,199,999

$8,299,999

$8,399,999

$8,499,999

$8,599,999

$8,699,999

$8,799,999

$8,899,999

$8,999,999

$9,099,999

$9,199,999

$9,299,999

$9,399,999

$9,499,999

$9,599,999

$9,699,999

$9,799,999

$9,899,999

$9,999,999

$10,099,999

$175

$350

$525

$700

$875

$1,050

$1,225

$1,400

$1,575

$1,750

$1,925

$2,100

$2,275

$2,450

$2,625

$2,800

$2,975

$3,150

$3,325

$3,500

$3,675

$3,850

$4,025

$4,200

$4,375

$4,550

$4,725

$4,900

$5,075

$5,250

$5,425

$5,600

$5,775

$5,950

$6,125

$6,300

$6,475

$6,650

$6,825

$7,000

$7,175

$7,350

$7,525

$7,700

$7,875

$8,050

$8,225

$8,400

$8,575

$8,750

$8,925

$9,100

$9,275

$9,450

$9,625

$9,800

$9,975

$10,150

$10,325

$10,500

$10,675

$10,850

$11,025

$11,200

$11,375

$11,550

$11,725

$11,900

$12,075

$12,250

$12,425

$12,600

$12,775

$12,950

$13,125

$13,300

$13,475

$13,650

$13,825

$14,000

$14,175

$14,350

$14,525

$14,700

$14,875

$15,050

$15,225

$15,400

$15,575

$15,750

$15,925

$16,100

$16,275

$16,450

$16,625

$16,800

$16,975

$17,150

$17,325

$17,500

$700

$1,050

$1,400

$1,750

$2,100

$2,450

$2,800

$3,150

$3,500

$3,850

$4,200

$4,550

$4,900

$5,250

$5,600

$5,950

$6,300

$6,650

$7,000

$7,350

$7,700

$8,050

$8,400

$8,750

$9,100

$9,450

$9,800

$10,150

$10,500

$10,850

$11,200

$11,550

$11,900

$12,250

$12,600

$12,950

$13,300

$13,650

$14,000

$14,350

$14,700

$15,050

$15,400

$15,750

$16,100

$16,450

$16,800

$17,150

$17,500

$17,850

$18,200

$18,550

$18,900

$19,250

$19,600

$19,950

$20,300

$20,650

$21,000

$21,350

$21,700

$22,050

$22,400

$22,750

$23,100

$23,450

$23,800

$24,150

$24,500

$24,850

$25,200

$25,550

$25,900

$26,250

$26,600

$26,950

$27,300

$27,650

$28,000

$28,350

$28,700

$29,050

$29,400

$29,750

$30,100

$30,450

$30,800

$31,150

$31,500

$31,850

$32,200

$32,550

$32,900

$33,250

$33,600

$33,950

$34,300

$34,650

$35,000

$35,350

‍

Annual Agent Pass
Agents may also choose to subscribe to TrueParity’s “Annual Pass.” This is an optional, additional feature to help agents improve the quality of their profile, receive faster communications from TrueParity, and get premium concierge service from our team. This ancillary service is completely separate from TrueParity Lead fees. Subscribing to an Annual Pass does not change the lead fee price structure or timeline in any way.

PRICE
To receive a quote for Annual Agent Pass, please contact TrueParity.

IMPORTANT:
‍Agents who subscribe to the annual pass are still required to pay the lead fees as previously described.
‍

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